Adrian is executive director of True Price, where he leads the development and implementation of the True Price and Integrated Profit & Loss methods in the private, public and non-profit sectors. He is a contributor to the Natural Capital Protocol. Adrian is co-initiator of the Dutch SDG Charter Foundation, bringing together 80+ organizations to realize the SDGs. He is recognized as a Global Shaper by the World Economic Forum and has blogged in the Huffington Post. Adrian holds a PhD in Economics, was assistant professor of Finance at Radboud University and has multiple publications in global top-10 peer-reviewed economics journal.